Perhaps worried about potential lawsuits, Netflix has taken to Twitter to issue a warning advising people not to hurt themselves while undertaking 'Bird Box Challenge', which is – allegedly – latest internet craze currently making rounds on social media.Inspired by Netflix's popular new Original science-fiction film starring Sandra Bullock, in which a mysterious phenomenon causes mass suicides once witnessed, Bird Box Challenge has reportedly influenced people to photograph and record themselves wandering around blindly while wearing blindfolds.Admittedly, we haven't seen much evidence of Bird Box challenge being an actual 'thing', aside from one video of a toddler running into a wall and odd sarcastic tweet, as spotted by CNET.

That said, potential for someone to wander into traffic or off a cliff while wearing a blindfold is obviously there. Judging from Tweets, it doesn’t actually seem like anyone has been seriously undertaking challenge, so Netflix may actually end up doing more harm than good by calling attention it.Previously, Netflix was forced to deny accusations that it had manufactured memes in an effort to promote Bird Box, which streaming giant says has been viewed by over 45 million accounts since its release on December 21.