Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap.In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session.

These nooks are basically giant wooden &O with curtains and soundproofed backing, and of course they&re stocked with Casper beds.It easy to dismiss or giggle about a nap store, but it seems a lot less funny when it a warm afternoon and you&re having trouble keeping your eyes open at work.

In fact, I will happily confess to taking advantage of the TechCrunch New York couch after a big lunch, or after a morning that started stupidly early thanks to deadlines and embargoes.The Dreamery, of course, is a lot fancier than the office couch, as I discovered when I dropped by for a quick tour.

Beyond the nooks themselves, there are also lockers to drop off your stuff, private washrooms to get cleaned up, a lounge for hanging out and drinking coffee before or after, plus additional amenities like pajamas and Headspace &sleepcasts.& (And yes, a Casper spokesperson assured me that the sheets are changed between each session.)&The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,& ​said COO Neil Parikh in a statement.

​&The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that here, the workplace, airports, or beyond.&Oh, and this new storefront is located on the same New York City block as a Casper sleep store, so it should be a pretty quick walk if you love the experience so much that you want to take a mattress home.