In Brazilian e-commerce, May stood out with 1.12 billion visits, second only to January’s peak of 1.17 billion.Mercado Livre led with 363 million visits, slightly up from 340.3 million.

Shopee, climbing to second place with 201 million visits, grew by 10.8% from April.This marked Shopee’s first lead over Amazon Brazil, which had 195 million visits, up 3.4% from the previous month.Other platforms like OLX and Magazine Luiza trailed with 119 million and 116 million visits, respectively.Lower down the list, Casas Bahia, Americanas, Elo7, Havan, and Ponto rounded out the top ten, each contributing to the vibrant e-commerce landscape.Visits increased with a broader surge in online shopping, boosted by events like Mother’s Day, raising May revenue by 7.2%.Shopee Edges Out Amazon for Brazilian Market Share.

(Photo Internet reproduction)Analysts anticipate this momentum will carry into June, fueled by Valentine’s Day and extending into July, driven by winter holiday shopping.These shifts, extending beyond numbers, show how convenience and variety from online platforms increasingly appeal to Brazilian consumers.The intense rivalry among giants drives market dynamics, spurring innovations in logistics, customer service, and products.Shopee’s rise in this competitive market not only signals a shift in consumer preferences but also shows deeper e-commerce integration into Brazil’s daily life.This trend underlines how digital transformation is democratizing shopping and reshaping economies in emerging markets.It shows adaptation and growth in commerce, predicting a future dominated by digital marketplaces in retail economies.Shopee Edges Out Amazon for Brazilian Market ShareHere is the list of the most visited marketplaces in May:Mercado Livre: 363 million visitsShopee: 201 million visitsAmazon Brazil: 195 million visitsOLX: 119 million visitsMagazine Luiza: 116 million visitsCasas Bahia: 48 million visitsAmericanas: 27 million visitsElo7: 13 million visitsHavan: 7 million visitsPonto: 6 million visits