China

Cherry blossom-themed products add to spring vibes at Yuyuantan Park

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Cherry blossoms at Yuyuantan Park in Beijing are seen in full bloom on March 29, 2025.
/VCGCherry blossoms at Yuyuantan Park in Beijing are seen in full bloom on March 29, 2025.
/VCGAs Yuyuantan Park in Beijing welcomes crowds of visitors during its breathtaking cherry blossom season, cultural and creative products inspired by the delicate flowers are becoming increasingly popular.Introduced in 2016, the park's iconic cherry blossom ice cream bars are now in their 10th generation.
Many visitors enjoy buying cherry blossom-shaped ice cream bars while admiring the blooms, and often pose for photos with them.In addition to the ice cream bars, the park's cherry blossom-themed product line has been expanded to include a variety of items, such as fridge magnets, bracelets, and key rings.The park's gift shop has become a popular stop, with many visitors browsing the creative products while enjoying the cherry blossoms.According to statistics, Yuyuantan Park's range of self-developed cultural products generated over 2 million yuan (around $275,000) in sales in 2024.
The strong market response has spurred continuous innovation, and the park's gift shop now offers over 140 products, ranging from food and daily necessities to artistic goods.




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