TEHRAN - Mohsen Sohani, a tourism researcher, in a recent note, has put the spotlight on “soft power” as a robust tool to attract or persuade potential travelers to visit a host country.

In an interview with ISNA, he said that practicing public diplomacy via popular digital platforms is one of the manifestations of the realization of this goal. For

TEHRAN – Iran has set a target to generate €6 billion in annual revenue from medical tourism, according to a new policy document approved and announced by the government.

The clear goal underscores the country’s intention to become a regional hub for healthcare services by making the best use of its advanced medical capacities and skilled p

TEHRAN - A group of 18 Russian campers and SUVs has arrived in Iran’s Ilam province as part of a broader tour across the country, marking a new chapter in expanding tourism ties between Iran and Russia.

The visitors explored several cultural and natural attractions in the green and mountainous province in western Iran before continuing their

TEHRAN - Russian Foreign Minister Sergey Lavrov announced that Iran and Russia are actively working toward abolishing visa requirements between the two countries, marking a significant step in strengthening bilateral ties and boosting tourism.

Speaking at a joint press conference in Moscow on Friday with Iranian Foreign Minister Abbas Araghchi,