Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

INSUBCONTINENT EXCLUSIVE:
old-wine-in-the-new-bottle story and something which feels like a freshly brewed coffee
The actor, who is one of the producers of Netflix's new Original Selection Day, believes an adaptation of a book should retain the qualities
of the source but should also resonate with the modern day and well aware audience
Netflix's Selection Day is an adaptation of Aravind Adiga's novel of the same name and follows the story of two teenagers, destined for
greatness in cricket, and their overbearing, obsessive father."There is a reinvention of consumer
The consumer is changing
You have to be aware of changing taste of the consumer also
That is one of the reason we have bought so many rights of books which we are hopefully going to adapt
Otherwise, what happens is that people say that they are getting the same kind of content again and again," Anil Kapoor said in a group
interview.The 61-year-old actor believes the arrival of streaming services has brought in a renaissance where the artistes can showcase
their brilliance in their respective crafts
"This is a great time for Indian talent - actors as well as writers, to show their talent all over the world
There is a certain resonance and something which has clicked, not only in India but everywhere else
You have got the opportunity to show something that will be watched by the entire world
It is something which is very good for the industry."Kapoor says it is important to localise the source content - be it a book or a
television show
Citing the example of his television series 24, which was an adaptation of Keifer Sutherland's American namesake, the actor reveals that
certain characters and plot points were modified to suit the Indian audiences
"24 was an adaptation of something which was already being done but you have to tweak it to the Indian sentiment and sensibilities
You have to
You know, some characters are being tweaked
The writers are there and they tweak it according to what they feel and is best for the consumer without losing the soul of the
source.""Sometimes there are certain stories which we have done and they say, they were better than the books and sometimes the book was
better
Like when I did Virasat, it was based on a Malayalam film but they said it was as good or even better
In case of 24, when the original team came and saw it, then by their reaction we felt that we have not let them down," the actor adds.Anil
Kapoor hopes that with Selection Day, they have not let down the author
Selection Day, featuring Yash Dholye, Mohammad Samad, Rajesh Tailang, Mahesh Manjrekar, Ratna Pathak Shah, Shiv Pandit and Karanvir
Malhotra, will premiere on Netflix on December 28.(Except for the headline, this story has not been edited by TheIndianSubcontinent staff
and is published from a syndicated feed.)