INSUBCONTINENT EXCLUSIVE:
Gamelearn, which develops video games to deliver corporate training, has scored $5 million in Series A funding
Participating in the new financing round is previous backer Kibo Ventures, along with Oak3Capital, All Iron Ventures, UL Invest, and
Inveready.
The Madrid-based startup says that it will use the new capital to boost the company production of &serious games& and reinforce
its international presence
It currently has customer a base of 2,000 clients, spanning 50 countries
Those clients include LG, Thyssen Krupp, UPS, Hyundai, PG, KPMG, Tetrapak, and MerckCo.
Founded in 2007, Gamelearn is attempting to shake up
the corporate training industry via its in-house developed game-based learning solutions and gamification for corporations
Its video games and simulators are designed to &train, communicate, inform, raise awareness and engage& employees
The company founders are Ibrahim Jabary, Mai Apraiz and Eduardo Monfort, each of whom has experience in corporate training.
Their take is
that the startup bespoke video games and simulators can be used to meet a plethora of corporate needs, such as internal communication,
digital transformation, management of change, leadership training, negotiation, time management, customer service, product training, project
management or compliance.
&Corporate training is boring and non-engaging,& Gamelearn co-founder Mai Apraiz tells me
&Only 30 percent of e-learning courses are completed, meaning 3 out of 4 dollars invested in e-learning are wasted by corporations around
We create fun and engaging training experiences that allow our clients to achieve a 93 percent completion rate&.
Apraiz says these
experiences are delivered through high-quality content, gamification, and simulation in a single product, which, she claims, no other
&The quality of our games is the best in the market
You can compare our products by checking our competitors& websites against our own
That why we are the most awarded game-based learning company in the world&.
Proof that European tech companies are increasingly thinking
globally, including pan-European, Gamelearn not only sells its products internationally, but offers &Customer Success& support in 4
different languages, and the startup games are translated into a dozen different languages.
On Gamelearn business model, Apraiz says the
company sells licenses to play its games on the Gamelearn platform or on other commercial Learning Management Systems that it integrates
&We sell projects as well as subscriptions,& she adds.
