INSUBCONTINENT EXCLUSIVE:
GIFs offer a way to compress a ton of information into a small amount of space, and while Gfycat has positioned itself as more of a
said it would be rolling out 360 degree GIF-like short form videos, which will allow users to plant themselves in the middle of what is
effectively a looping video like a GIF
While that presents much more of a challenge to users for generating content, CEO Richard Rabbat said the proliferation of tools like 3D
cameras and content from the actual producers like video studios would make it an increasingly popular way to interact with short-form
We want people to really get excited about how they consume the content to the point where they can see the subjects of the content in a
Facebook or other platforms
Users on desktop can use their mouse to move a GIF around, while on mobile devices users can pan their phone around in order to see
different parts of the GIF
The idea is to give users a way to have a more robust interaction with a piece of content like a GIF in a compact experience without having
to strap on a VR headset or anything along those lines.The company is starting off by rolling out some 360 degree content from Paramount,
which is producing 360 degree content around its Mission Impossible films
those studios to use these kinds of tools to increase awareness for their shows or movies.via GfycatThere are a lot of companies working on
figuring out the best messaging experiences around GIFs
But Google acquiring Tenor, a GIF search tool that works across multiple platforms, may have set a bare minimum bar for the value of
companies that are looking to help users share GIFs with their friends
