INSUBCONTINENT EXCLUSIVE:
DIPP assured that FDI in allowed only in B2B e-commerce segment.The Centre on Thursday said Foreign Direct Investment (FDI) policy on
e-commerce does not allow foreign investments into multi-brand retail.The Departent of Industrial Policy and Promotion (DIPP), in a
statement assured that FDI in allowed only in business-to-business (B2B) e-commerce segment and not in business-to-consumer (B2C) segment,
which in effect is multi-brand retail or invetory-based e-commerce model."Certain averments suggest that Press Note 3/2016 had covertly
allowed multi-brand retail trading
Such a view is completely contrary to specific provisions of Press Note 3/2016, which unambiguously provided that FDI is not permitted in
inventory based model of e-commerce which amounts to multi-brand retail," statement said.It further said as FDI is allowed only in B2B
e-commerce, an e-commerce entity providing marketplace will not, directly or indirectly, influence sale price of goods or services, which
also renders such business as an inventory based model.The DIPP also noted that despite regulations not allowing a e-commerce player to
influence pricing of products government continued to receive complaints that certain marketplace platforms violated policy and indirectly
engaged in inventory-based model."An e-commerce platform operating an inventory based model does not only violate FDI policy on e-commerce
but also circumvents FDI policy restrictions on multi-brand retail trading," statement stressed.The Commerce Ministry in December revised
FDI policy for e-commerce players whereby it barred online retail firms like Amazon and Flipkart from selling products of companies in which
It also prohibited e-tailers from mandating any company to sell its products exclusively on its platform only.Meanwhile a delegation of CAIT
