INSUBCONTINENT EXCLUSIVE:
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Cambridge Analytica's name has been taken down from the wall of the London office it
occupied
Cambridge Analytica has filed for bankruptcy in the US.The consultancy was at the centre of the Facebook
data-sharing scandal in which it was accused of improperly obtaining information on users
The bankruptcy proceedings are part of the process of closing down the company and its UK parent, SCL Elections, that started in early
May.The company blamed a "siege of media coverage" for driving away customers and forcing its closure.In court papers filed with a New York
despite the firm's shutting down and laying off staff, they will still pursue a probe into how the firm used Facebook data.The social
network said data on about 87 million users was grabbed when people completed a quiz hosted on the site
This information was then passed on to Cambridge Analytica which has been accused of using it for political campaigning.The political
consultancy always maintained that it did nothing wrong in the way it obtained and used the data.
