INSUBCONTINENT EXCLUSIVE:
There confusion about whether a meeting between Facebook founderMark Zuckerberg and the European Union parliament — which is due to take
place next Tuesday — will go ahead as planned or not.
The meeting wasconfirmed by the EU parliament president this week, and is the latest
stop on Zuckerberg contrition tour, following the Cambridge Analytics data misuse story that blew up into a major public scandal in mid
March.
However, the discussion with MEPs that Facebook agreed to was due to take place behind closed doors
A private format that not only ripe with irony but was also unpalatable to a large number of MEPs
It even drew criticism from some in the EU unelected executive body, the European Commission, which further angered parliamentarians.
Now,
as the FTreports, MEPs appear to have forced the parliament president,Antonio Tajani, to agree to live-streaming the event.
Guy Verhofstadt
— the leader of the Alliance of Liberals and Democrats group of MEPs, who had said he would boycott the meeting if it took place in
private — has also tweeted that a majority of the parliament groups have pushed for the event to be streamed online.
EP President Tajani
forced by five of the eight political groups & representing a majority of MEPs & to open the meeting with #Zuckerberg by webstreaming the
hearing.
— Guy Verhofstadt (@guyverhofstadt) May 18, 2018
And a Green Group MEP, Sven Giegold, who posted an online petition calling for
the meeting not to be held in secret — has also tweeted that there is now a majority among the groups wanting to change the format
At the time of writing, Giegold petition has garnered more than 25,000 signatures.
Das dürfen wir uns nicht bieten lassen! Die Anhörung
von Mark #Zuckerberg im EU-Parlament soll im Geheimen stattfinden
#Facebook verspricht Transparenz, will sich aber der öffentlichen Verantwortung in Europa entziehen
Jetzt Petition unterschreiben: https://t.co/dU3dJixztd pic.twitter.com/hCcxgGHJGC
— Sven Giegold (@sven_giegold) May 17, 2018
MEP Claude
Moraes, chair of the EU parliament&sCivil Liberties, Justice and Home Affairs (LIBE) committee — and one of the handful of
parliamentarians set to question Zuckerberg (assuming the meeting goes ahead as planned) — told TechCrunch this morning that there were
efforts afoot among political group leaders to try to open up the format
Though any changes would clearly depend on Facebook agreeing to them.
After speaking to Moraes, we asked Facebook to confirm whether
it&sopen to Zuckerberg meeting being streamed online — say, via a Facebook Live
Seven hours later we&re still waiting for a response, including to a follow up email asking if it will accept the majority decision among
MEPs for the hearing to be live-streamed.
The LIBE committee had been pushing for a fully open hearing with the Facebook founder — a
format which would also have meant it being open to members of the public
But that was before a small majority of the parliament political groups accepted the council of presidents& (COP) decision on a closed
meeting.
Although now that decision looks to have been rowed back, with a majority of the groups pushing the president to agree to the event
being streamed — putting the ball back in Facebook court to accept the new format.
Of course democracy can be a messy process at times,
something Zuckerberg surely has a pretty sharp appreciation of these days
And if the Facebook founder pulls out of meeting simply because a majority of MEPs have voted to do the equivalent of &Facebook Live& the
hearing, well, it hard to see a way for the company to salvage any face at all.
Zuckerberg has agreed to be interviewed onstage at the
VivaTech conference in Paris next Thursday, and is scheduled to have lunch with French president Emmanuel Macron the same week
So pivoting to a last minute snub of the EU parliament would be a pretty high stakes game for the company to play
(Though it continued to deny a U.K
parliamentary committee any face time with Zuckerberg for months now.)
The EU Facebook agenda
The substance of the meeting between
Zuckerberg and the EU parliament — should it go ahead — will include discussion about Facebook impact on election processes
That was the only substance detail flagged by Tajani in thestatementon Wednesday when he confirmed Zuckerberg had accepted the invitation to
talk to representatives of the EU 500 million citizens.
Moraes says he also intends to ask Zuckerberg wider questions — relating to how
its business model impacts people privacy.And his hope is this discussion could help unblock negotiations around an update to the EU rules
around online tracking technologies and the privacy of digital communications.
Looks like @Europarl_EN group leaders made the decision
Mark Zuckerberg has accepted invitation to come before us
As Chair of the @EP_Justice along with Rapporteur we will ask searching questions on behalf of 500m Europeans
Privacy, #dataprotection, interference in elections
https://t.co/1h0S670OHb
— Claude Moraes MEP (@Claude_Moraes) May 16, 2018
&One of the key things is that [Zuckerberg] gets a particular
flavor of the genuine concern — not just about what Facebook is doing, but potentially other tech companies — on the interference in
Because I think that is a genuine, big, sort of tech versus real life and politics concern,& he says, discussing the questions he wants to
ask.
&And the fact is he not going to go before the House of Commons
He not going to go before the Bundestag
And he needs to answer this question about Cambridge Analytica — in a little bit more depth, if possible, than we even saw in Congress
Because he needs to get straight from us the deepest concerns about that.
&And also this issue of processing for algorithmic targeting, and
for political manipulation — some in depth questions on this.
&And we need to go more in depth and more carefully about what safeguards
there are — and what he prepared to do beyond those safeguards.
&We&re aware of how poor US data protection law is
We know that GDPR is coming in but it doesn&t impact on the Facebook business model that much
It does a little bit but not sufficiently — I mean ePrivacy probably far more — so we need to get to a point where we understand what
Facebook is willing to change about the way it been behaving up til now.
&And we have a real locus there — which is we have more Facebook
users, and we have the clout as well because we have potential legislation, and we have regulation beyond that too
So I think for those reasons he needs to answer.&
&The other things that go beyond the obvious Cambridge Analytica questions and the impact
on elections, are the consequences of the business model, data-driven advertising, and how that going to work, and there we need to go much
more in depth,& he continues.
&Facebook on the one hand, it complying with GDPR [the EU incoming General Data Protection Regulation] which
is fine — but we need to think about what the further protections are
So for example, how justified we are with the ePrivacy Regulation, for example, and its elements, and I think that quite important.
&I think
he needs to talk to us about that
Because that legislation at the moment it seen as controversial, it blocked at the moment, but clearly would have more relevance to the
problems that are currently being created.&
Negotiations between the EU parliament and the European Council to update the ePrivacy Directive
— which governs the use of personal telecoms data and also regulates tracking cookies — and replace it with a regulation that harmonizes
the rules with the incoming GDPR and expands the remit to include internet companies and cover both content and metadata of digital comms
are effectively stalled for now, as EU Member States are still trying to reach agreement
The directive was last updated in 2009.
&When the Cambridge Analytica case happened, I was slightly concerned about people thinking GDPR is
the panacea to this — it not,& argues Moraes
&It only affects Facebook business model a little bit
ePrivacy goes far more in depth — into data-driven advertising, personal comms and privacy.
&That tool was there because people were aware
that this kind of thing can happen
But because of that the Privacy directive will be seen as controversial but I think people now need to look at it carefully and say look at
the problems created in the Facebook situation — and not just Facebook — and then analyze whether ePrivacy has got merits
I think that quite an important discussion to happen.&
While Moraes believes Facebook-Cambridge Analytica could help unblock the log jam
around ePrivacy, as the scandal makes some of the risks clear and underlines what at stake for politicians and democracies,he concedes there
are still challenging barriers to getting the right legislation in place — given the fine-grained layers of complexity involved with
imposing checks and balances on what are also poorly understood technologies outside their specific industry niches.
&This Facebook
situation has happened when ePrivacy is more or less blocked because its proportionality is an issue
But the essence of it — which is all the problems that happened with the Facebook case, the Cambridge Analytica case, and data-driven
advertising business model — that needs checks and balances… So we need to now just review the ePrivacy situation and I think it better
that everyone opens this discussion up a bit.
&ePrivacy, future legislation on artificial intelligence, all of which is in our committee, it
will challenge people because sometimes they just won&t want to look at it
And it speaks to parliamentarians without technical knowledge which is another issue in Western countries… But these are all wider issues
about the understanding of these files which are going to come up.
&This is the discussion we need to have now.We need to get that
And I think Facebook and other big companies are aware that we are legislating in these areas — and we&re legislating for more than one
countries and we have the economies of scale — we have the user base, which is bigger than the US… and we have the innovation base, and
I think those companies are aware of that.&
Moraes also points out that U.S
lawmakers raised the difference between the EU and U.S
data protection regimes with Zuckerberg last month — arguing there a growing awareness that U.S
law in this area &desperately needs to be modernized.&
So he sees an opportunity for EU regulators to press on their counterparts over the
pond.
&We have international agreements that just aren&t going to work in the future and they&re the basis of a lot of economic activity, so
it is becoming critical… So the Facebook debate should, if it pushed in the correct direction, give us a better handle on ePrivacy, on
modernizing data protection standards in the US in particular
And modernizing safeguards for consumers,& he argues.
&Our parliaments across Europe are still filled with people who don&t have tech
backgrounds and knowledge but we need to ensure that we get out of this mindset and start understanding exactly what the implications here
are of these cases and what the opportunities are.&
In the short term, discussions are also continuing for a full meeting between the LIBE
committee and Facebook.
Though that unlikely to be Zuckerberg himself
Moraes says the committee is &aiming for Sheryl Sandberg,& though he says other names have been suggested
No firm date has been conformed yet either — he&ll only say he &hopes it will take place as soon as possible.&
Threats are not on the
Moraes is unimpressed with the strategy the DCMS committee has pursued in trying (and so far failing) to get Zuckerberg to testify in front
parliament, arguing threats of a summons were counterproductive
LIBE is clearly playing a longer game.
&Threatening him with a summons in UK law really was not the best approach
Because it would have been extremely important to have him in London
But I just don&t see why he would do that
And I&m sure there an element of him understanding that the European Union and parliament in particular is a better forum,& he
suggests.
&We have more Facebook users than the US, we have the regulatory framework that is significant to Facebook — the UK is simply
implementing GDPR and following Brexit it will have an adequacy agreement with the EU so I think there an understanding in Facebook where
the regulation, the legislation and the audience is.&
&I think the quaint ways of the British House of Commons need to be thought through,&
&Because I really don&t think that would have engendered much enthusiasm in [Zuckerberg] to come and really interact with the House of
Commons which would have been a very positive thing
Particularly on the specifics of Cambridge Analytics, given that that company is in the UK
So that locus was quite important, but the approach… was not positive at all.&
