INSUBCONTINENT EXCLUSIVE:
Memes are the new vernacular of political culture and we dismiss them at our own peril
Liberals learned this the hard way late in the presidential campaign, when they began realizing how deftly the alt-right was able to use
viral jokes, hashtags, and images as a propaganda tool, often to bolster white supremacist ideology.The phenomenon was propagated by Donald
Trump,often through retweets (the president Twitter account, @realDonaldTrump, is arguably a meme farm at the highest level of government)
Progressives have tried to fight back with their own memes, but nothing has gained the potency of say, new vocabulary like &cuck& or Pepe
the Frog, the comic book character whose misappropriation as an alt-right mascot was condemned by its creator Matt Furie and his
publisher.
But the left finally has a way to take back meme culture
Instead of originating from the anonymous bowels of 4chan or Reddit, it coming from Capitol Hill: the social media accounts of Rep
Alexandria Ocasio-Cortez (often referred to as AOC, which is also her Twitter handle)
Not only is she fluent in Internet culture, but Ocasio-Cortez is also willing to take advantage of it, even as critics dismiss her, the
youngest woman ever elected to Congress, as a &little girl& or demand that her cohort of Democrats &stop acting like young people,& as Aaron
Sorkin did during a recent CNN interview.
We meme IRL too
https://t.co/0NHFsutiWC
— Alexandria Ocasio-Cortez (@AOC) January 20,
2019
Ocasio-Cortez tweets mix her knowledge of Internet and gaming culture with statements about serious issues like taxation, income
inequality, fossil-fuel pollution, and transgender rights, while her Instagram posts and Stories give followers a behind-the-scenes look at
She prompted important policy discussions, most notably in the case of marginal tax rates, turned Mitch McConnell into a meme
(#wheresMitch), and even made a C-Span video go viral.
Sworn into Congress less than a month ago, Ocasio-Cortez impact on political
discourse is already obvious
This was highlighted over the weekend, first when Ocasio-Cortez tweeted &All your base (are) belong to us& about the popularity of her tax
rate proposal, which calls for earnings higher than $10 million to be taxed at 70 percent, among both Republicans and Democrats
Though the meme itself has been around long enough to qualify as &retro,&her use of it still became a major talking point.
Then on Sunday,
Ocasio-Cortez dropped into YouTuber Hbomberguy (AKA Harry Brewis) Twitch marathon of Donkey Kong 64, a fundraiser for transgender youth
support group Mermaids, to voice her support
Speaking about discrimination against transgender people, Ocasio-Cortez said &it important that we do talk about these issues in the
economic frame, but not let go of the fact that discrimination is a core reason for the economic hardship& (she also declared the Nintendo
64 &probably the best system out of all of them&).
Here @aoc talking about how Nintendo 64 was the best system
She on @twitch helping to raise money for trans kids
pic.twitter.com/cJIfUif1mv
— New Super Blood Wolf Moon Bros
U Deluxe (@GenePark) January 20, 2019
Ocasio-Cortez, the Congressional representative for New York 14th district in Queens and the Bronx,
has also shown an adept understanding of how to satirize meme culture, turning it against itself even as she participates
This is something that any public figure who wants to own their own narrative and point of view must now be able to master
And Democrats seem to understand this, since they asked her to lead a training session about social media).
With @AOC, @RepDebDingell,
@jahimes, @davidcicilline, @RepCartwright @Twitter representatives at training session on Twitter for Democratic Members of Congress.
The
below pic is called a selfie
pic.twitter.com/WHwlQHxpoj
— Ted Lieu (@tedlieu) January 17, 2019
Her critics have credited Ocasio-Cortez ability to go viral as a result
of her youth and appearance
That certainly a factor, which Ocasio-Cortez has addressed
But she has figured out how to use even that criticism to her advantage
When a fake nude selfie of Ocasio-Cortez was reposted by right-wing news site the Daily Caller, it was an attempt to turn meme culture (and
her looks) against her, but the Congresswoman instead flipped it into a discussion about misogyny against women leaders.
For those out of
the loop, Republicans began to circulate a fake nude photo of me
The @DailyCaller reposted it (!) and refused to indicate it was fake in the title as well.
Completely disgusting behavior from Conservative
outlets.
No wonder they defended Kavanaugh so fiercely.
— Alexandria Ocasio-Cortez (@AOC) January 10, 2019
An earlier attempt by Twitter
user AnonymousQ1776 to portray Ocasio-Cortez a &clueless nitwit& based on a video of her dancing in college also backfired by instead
portraying her as, well, a typical college student
Inspired by a scene in &The Breakfast Club,& the video itself was an example of an early (relatively speaking) Internet meme, which itself
triggered a discussion (and lawsuit) over copyright law and fair use rights, as noted by Freedom of the Press foundation director of special
That tweet also, as you would guess from someone whose social media star is up high right now, launched the AOC Dancing to Every Song
meme.
I hear the GOP thinks women dancing are scandalous.
Wait till they find out Congresswomen dance too!
Have a great weekend everyone
:) pic.twitter.com/9y6ALOw4F6
— Alexandria Ocasio-Cortez (@AOC) January 4, 2019
But Ocasio-Cortez messages aren&t just for her political
They also serve as a signal to people who have felt increasingly disenfranchised and scared over the last few years that the country
problems, while profound, can be approached with intelligence and even some wry humor.
A week after she was sworn into Congress, tech
investor Vinod Khosla casually dismissed her credentials, expressing doubt that she &understands basic economics, actual humans and
technology.& This was a strange statement to make about someone who placed second in microbiology at the Intel International Science and
Engineering Fair and earned a degree in international relations and economics at Boston University.
That is assuming she understands basic
economics, actual humans and technology
I doubt if any of those are true.
— Vinod Khosla (@vkhosla) January 12, 2019
&Good at memes& might not look as good on a resume as her
prize in one of the most prestigious research competitions for high school students (other alumni have gone on to win the Nobel Prize and
National Medal of Science), but it shows that Ocasio-Cortez understands tech (and actual humans) on a level that her critics, including
Khosla, Sorkin, and Piers Morgan, who admonished Ocasio-Cortez to start &acting like a grown-up not a juvenile smart-a**e,& are perhaps
incapable of.
Ocasio-Cortez has often been compared to Trump for their ability to control the narrative through social media, especially
To cite another meme, however, Trump is chaotic evil, acting on the urge of impulses he seems unable to control even as they profoundly
affect the lives of vulnerable people
Maybe it too early to tell exactly where Ocasio-Cortez political influence will fall on the DD alignment chart, but it is anything but
