INSUBCONTINENT EXCLUSIVE:
It may be hard to remember, but MoviePass once offered a relatively straightforward value proposition — for a monthly subscription fee,
you could watch as many movies as you want
Now it sounds like a version of that plan is coming back.
The news was shared in an interview that Executive Vice President Khalid Itum gave
Apparently, Itum didn&t offer any details beyond saying that some version of the unlimited plan — allowing subscribers to watch as many
movies as they want each month — will be launching next week.
It barely been a month since MoviePass announced new pricing plans for 2019
(In the same announcement, MoviePass said Itum would be taking over day-to-day operations, although Mitch Lowe would remain as CEO.) But
even the most expensive plan — which costs between $19.95 and $24.95, depending on where you live — was limited to three movie tickets
per month.
It probably safe to guess the revamped unlimited plan won&t have the old price of $9.99
After all, the company says it looking to break even on the tickets it selling — which seems like an obvious business necessity, but the
company had previously been in growth-at-all-costs mode.
Itum said MoviePass is no longer pursuing other business models where it makes
money by taking a cut of concessions or getting a discount on tickets
It is, however, still working on a &red label& solution where theaters can create their own subscription plans.
In addition, Itum said
efforts to rehabilitate MoviePass& image are starting to pay off, as the company is starting to regain subscribers.
&I feel like we&re
turning a corner,& he said.
MoviePass announces new pricing plans for 2019
