INSUBCONTINENT EXCLUSIVE:
Facebook is entering the home services market
Facebook users browsing the Facebook Marketplace will be able to search thousands of home service professionals through a new feature that
helps users locate top-rated and vetted professionals like house cleaners, plumbers, contractors, and others, as well as receive quotes.
The
services experience will show up on Facebook Marketplace, but is populated with data from Facebook partners on this effort: Handy,
HomeAdvisor, and Porch.
The company says the idea to launch a home services resource came about because people were always asking for
recommendations for home pros on the network.
In fact, the number of people asking for home service recommendations in the U.S
is already well into the millions for the year, Facebook notes.
&More people ask for recommendations related to home services on Facebook in
than any other topic,& said Bowen Pan, Product Manager at Facebook, in a statement about the launch
&By partnering with Handy, HomeAdvisor, and Porch, people will now have a place on Marketplace to find the right professional to help with
their next home project,& he said.
Through its partners, Facebook is able to provide access to hundreds of thousands of professionals,
while also allowing users to see the professionals& ratings, reviews, credentials, and location
Users can additionally request a quote right on the social networking site itself by describing their project, and sending it out to
multiple professionals at once
The home service pros who respond can then communicate with the customer through Messenger to follow up on the lead.
The feature itself
offers more than just a bunch of listings for users to sort through.
Instead, the main &Marketplace Services& page in Marketplace organizes
pros into categories based around tasks, like &deep clean your home& or &get your backyard summer ready,& for example.
When users click on
one of the prompts, they&re walked through a form to fill out other relevant data in order to find matching home pros
In the case of house cleaning, to continue the above example, a user would say how often they want a cleaning, how many bedrooms, the home
square feet, and when they want the cleaning, along with other details
From the search results, they can then read all the service pro profiles and click a &Send& button to share their project request with those
The service pro who follows up will respond on Messenger.
This is similar to what happens on Facebook today, though not in an organized a
If you participate in any local group, you know it crammed with recommendation requests from other users & often the same request,
repeatedly entered by different people at different times
(As no one ever thinks to use the Facebook Group search feature!).
The addition of home services to Marketplace may at least shift some of
those inquires over to Marketplace
(Not all, though & personal recommendations from neighbors and friends will still be highly desired, even if pre-vetted home pro listings
are available.)
The new offering is one of several category expansions for the Facebook Marketplace which is becoming one of the more
viable challengers to Craigslist, thanks to other recent additions like home rentals and cars
And like those earlier expansions, Facebook pursued a similar strategy of working with partners to bring in these new listings.
Facebook,
however, is not the only major tech company dabbling with home services.
Amazon expanded into this category several years ago, Walmart
recently partnered with Handy on this front, and Google is also working with both HomeAdvisor and Porch in order connect its voice assistant
users with home pros nearby.
But this is not the first time Facebook has taken aim at the home services market, either & back in December
2015, the company launched a local business search site at facebook.com/services which let users look for local businesses and organizations
that met their needs, including across home services
This site was still live as of yesterday, but it never really took off or was known to most Facebook users
It seemed to be more of an experiment on Facebook part, and was focused on surfacing businesses with Facebook Pages & not a true home
services destination.
The new effort involving third-party data from partners means home pros may start finding more of their leads come
And as result, they may feel compelled to set up a Facebook Page if they haven&t already.
We&ve asked Facebook for further details as to if
or how it sharing revenue from bookings with its partners, but the company declined to comment prior to publication.
As of last year,
Marketplace had been growing at a rate of 18 million new listings per month
And search volume had increased threefold as of last October.
Facebook says the new feature is rolling out today, and will become available
users in the weeks ahead in the Facebook app.
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