INSUBCONTINENT EXCLUSIVE:
American Express could be set to push even further into blockchain research that could revolutionise the way its users stay secure from
fraud.The card provider is investigating ways in which blockchain can be used for safeguarding user identities, as well as helping merchants
securely process transactions, a senior company executive revealed.Speaking at the Oktane18 conference in Las Vegas, Tereasa Kastel,
American Express VP technology, said that the company was examining several avenues for blockchain."American Express is a very innovative
blockchain specifically for financial transactions, but we were starting to explore what would an identity wallet look like, and could
the same day as American Express announced it would be using Hyperledger blockchain technology to create tailored to let merchants create
custom Membership Rewards programs for cardholdersBut she added that blockchain would play a significant role in certain upcoming American
that identity be immutable, is something you can't pass by - despite what might be the regulatory controls might be at this time."Blockchain
can play a crucial role for merchants and customers alike, Kastel noted, possibly helping provide a reliable and secure chain of transaction
that keeps users safe from fraud at all times."It resonateswhen identity is done well, with the latest technologies, it removes the
impediments for transacting.""If you're in this industry, you have to have a voracious appetite for all things identityto be able to work in
a world where there is constant change youhave to always ensure you can stay ahead of the curve."
