INSUBCONTINENT EXCLUSIVE:
saw a 56 per cent rise in the number of local merchants selling to international markets, hitting export sales of over $1 billion, the
company said on Tuesday.Indian merchants were exporting more than 140 million products on Amazon's app and website, with cumulative sales
expected to top $5 billion in the next four years, country head Amit Agarwal told reporters in Bengaluru.Amazon launched its Global Selling
Program in 2015, as part of its efforts to get more small-and-medium sized vendors on board
Vendor consolidation is key in India, which is among the Seattle-based company's top growth markets.More than 80 per cent of the company's
current export vendors were from small towns and cities, vice president of seller services Gopal Pillai said.Amazon is fighting with Walmart
Inc's Flipkart for market share in the country, while dealing with constantly changing government rules.In February, a new set of ecommerce
regulations caused widespread disruption on Amazon's India website, when products started disappering from its virtual shelves for some
time.Mr Agrawal said Amazon was fully compliant with government regulations.Get the latest election news, live updates and election schedule
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