INSUBCONTINENT EXCLUSIVE:
Image copyrightSamsungImage caption
How would you like to watch TV Landscape or portrait
Samsung has
unveiled a TV that switches from a horizontal, landscape-style orientation to vertical - so it can easily display smartphone content.The
43in device is called Sero and comes with an integrated easel-like stand upon which the screen pivots.It will go on sale in South Korea
applications.Sero will come with a microphone and Samsung's virtual assistant Bixby built in
It can also be set up to display photographs, a clock face or other images.Among the content users might choose to watch on it may be a new
series of shows by Snapchat, designed for mobile consumption and set to be launched in May
Image copyrightSamsungImage caption
The Sero will initially be sold only in South Korea
It was an
interesting design but faced challenges in the TV market, said Matthew Rubin at market research firm Futuresource."The use case for the
Sero, beyond that of a regular landscape position TV, is limited, especially with a relatively high price tag," he said."A lot of content
from the likes of YouTube is already in landscape mode."It is telling that the TV will initially launch in South Korea, which is a market
with very high mobile phone usage, so the likely success can be gauged quite early."The South Korean tech giant is known for its sometimes
In 2017, it showed off a TV with a wooden frame that is designed to display artwork and look more like a painting when not in use.And
earlier this year at the CES tech trade show in Las Vegas, the firm unveiled a 75in (190cm) television made of modular micro LED panels.The
TheIndianSubcontinent has asked Samsung whether the Sero is likely to be released outside South Korea and is awaiting a response.
