INSUBCONTINENT EXCLUSIVE:
Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted
Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that
behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things.The company also said
Pinterest says more than 42 million people in the U.S
come to Pinterest for entertainment ideas, and that potential tool offers an interesting niche opportunity for advertisers to capture the
All the while Pinterest is accumulating a lot of different plays at advertising products and an experienced level of senior hires, including
Square.Pinterest, interestingly, seems to have been a little more tolerant of making what might seem like small design changes but may have
substantial user implications
The company added a tab for followers at the bottom of the app, shaking up what is often seen as a core navigation bar for any app
But the company continues to grow, crossing 200 million monthly active users in September last year.
