INSUBCONTINENT EXCLUSIVE:
What are some of the most exciting innovations Xerox is working on at the momentXerox is developing a number of exciting innovations to help
businesses communicate, connect, and work
print metallic inks to deliver eye-catching embellishments for printing applications in a single pass
In RD, Xerox is working on new products that can print directly on packaging and objects to enable late stage customisation and
point-of-sale personalisation
packaging in the Internet of Things that can sense and respond with the environment to enable greater supply chain efficiency and a better
customer experience.In the office, Xerox is building upon its global launch last year of 29 new multi-function printers each with onboard
and cloud-enabled intelligence that transforms them into workplace assistants that can orchestrate digital workflows through apps
Our app gallery enables our channel partners to get creative, and develop and sell custom apps for clients, helping them bring innovative
solutions to their clients and generate recurring revenue
We are also working on a number of new innovations in workflow automation and cross-media communication services that will enable the
evolving workplace of the future at the convergence of the physical and digital worlds.Are there any good case studies of customers using
your technology you want to highlightBusinesses are beginning to shift their focus from replacing paper-based processes with digital
processes such as the translation of documents, helping save time and money
Working with our channel partner Nustream, UK recruitment firm, Austin Fraser, uses the easy translator app to translate and send contracts
between global offices, saving translation time and speeding up client negotiations, enabling faster placement of candidates in key roles
and boosting business productivity significantly.How do you see AI affecting your business over the next few yearsAI is already appearing in
our apps and solutions today
Take Xerox Easy Translate Service as an example, it constantly uses a learning engine to improve translation quality.We see the continued
impact of AI to improve the usability and reliability of our products and services, both through embedded sensing and intelligence as well
as leveraging new technologies such as augmented reality to empower customers to learn how to perform a function or fix a problem
We are big believers that the greatest potential of AI is to collaborate with people to help them do complex knowledge work
For example, we are already seeing how our analytics dashboards help our customers and our delivery teams understand how they can optimise
their printing infrastructure and automate transactional workflows
In the future, we envision advances in AI to be able to help knowledge workers to collaborate on documents and other knowledge workflows,
and to make better decisions faster, and ultimately make Xerox and our customers into more agile, digital companies.How can businesses
ensure they stay safe and protected whilst still looking to embrace the latest technology innovationsXerox does all it can to help protect
customers data by offering benchmark security on our products, and also partnering and integrating with industry experts such as McAfee and
Cisco.Every business should invest in the latest IT security technologies for their networks and also leverage cloud services from vendors
that are constantly monitoring and updating their security technologies
But perhaps more importantly, businesses should also educate their employees on the new forms of social engineering attacks that are used to
gain access into company networks, such as phishing emails that pose as legitimate messages from managers, vendors, or partners in order to
get user credentials and other sensitive data.What recommendations would you make for businesses looking to stand out from the crowdFor
companies that are trying to transform into true digital enterprises, I would make two key recommendations:1
Think about what customers want, not just what you make
This requires re-thinking what business you are in and what business models makes most sense
For example, Xerox is not just a printing company; rather Xerox has always focused on helping people do their work using or inventing the
latest technologies of each age, from photocopying to laser printing to our digital solutions today
As another example, Ford Motor Company has redefined itself as a mobility company, not just an automobile manufacturer, and has experimented
with new business models such as car and bike sharing services and package delivery.2
Adopt an options-based mindset
Given the rapid pace of change in technologies, business models, and customer behaviour, every business and every employee needs to adopt an
agile, learning-based mindset and development process
Options thinking is the right approach under uncertainty because you can make small bets to start to explore emerging opportunities and
continue to invest only if you get validation and traction in the market
A traditional waterfall-based development approach is highly risky under technology and market uncertainty because you can spend a lot of
assumptions explicitly at the start and to design the right kind of business experiments to test those hypotheses, learn, and iterate
that want to have a truly sustainable competitive advantage in the future will become highly proficient at going through the loop faster and
more times than their competitors.What do you feel will be the next big "breakout" technology to benefit businesses across the worldI
problems, and work more productively
to interact with people in carefully bounded domains where we can model the environment and create a robust enough knowledge base for the
automated assistant.For example, in customer support via chatbot or voice, we will have intelligent assistants that can interact with
customers over multiple turns to understand an issue with a product, diagnose the problem, and then walk the customer through a process to
The intelligent assistant recommends relevant products and services and gets feedback from the person through multiple turns in a
conversation to reach a higher level of shared understanding between the person and system.Today, chatbots and voice assistants are mostly
limited to single-turn question answering or transactional order taking using a structured vocabulary and script
At Xerox we are working in RD on dialogue management and knowledge base construction that will truly enable conversational assistants in the
