INSUBCONTINENT EXCLUSIVE:
Mobile marketing company AppLovin is announcing that it has acquired SafeDK.While AppLovin started out as a mobile ad business, it now
analytics and (through Lion Studios, launched last year) publishing
SafeDK, meanwhile, allows developers to manage all the different SDKs on which their apps rely.Palo Alto-headquartered AppLovin says that by
incorporating SafeDK technology, it will help its publishers ensure GDPR compliance and brand safety.It also says SafeDK will continue to
Co-founders Orly Shoavi and Ronnie Sternberg will remain on-board as the heads of SafeDK and general managers of AppLovin Israel.The
companies are not disclosing the financial terms of the deal, except to say that it was all-cash
According to Crunchbase, SafeDK has raised a total of $5.8 million from investors, including Samsung Next Tel Aviv, Marius Nacht, StageOne
Shoavi said in a statement
