INSUBCONTINENT EXCLUSIVE:
Scooter startup Bird is betting on the French market in a significant way
The company plans to open up its biggest European office in Paris
Eventually, Bird wants to hire 1,000 people by mid-2021, which is a meaningful number for a company that has been around for a couple of
years.Paris is an important market for Bird, and all scooter startups in general
scooter-sharing service in Paris (yes, twelve)
to outlive the competition
But money is just one thing.Opening an office in Paris is also important to show city officials that Bird is serious about this market
Last month, the City of Paris announced that it would limit the number of scooter companies in Paris
They will hand out two or three licenses to operate
And Bird certainly wants to be one of them.Bird will also use its Paris hub to educate users about safety
The company plans to hand out free helmets if you attend a safety training session.
