INSUBCONTINENT EXCLUSIVE:
Brooklinen, the direct-to-consumer bed sheet brand backed by investors including FirstMark, is entering the apparel space with its first
The company says its designs, including tops, pants, shorts and a dress, are inspired by vintage athletic clothing and made from cotton and
modal blended with spandex
Prices range from $28 for a t-shirt to $75 for jogger pants.The startup, whose investors also include NYU Innovation Venture Fund and Dorm
Room Fund, has built its reputation around high-quality but affordable linens and is able to offer lower prices by controlling the design,
manufacturing and logistics and fulfillment of its sheets, comforters, pillows and towels
It is primarily an e-commerce startup, but has also run pop-up shops
