INSUBCONTINENT EXCLUSIVE:
Kencko, a company that wants to help people eat more fruit and vegetables in their daily life, is entering feast mode after it announced a
develops plant-based products that help people eat healthily without having to suffer the pain of horrible-tasting food or other extreme
convenient sachet that has been flash-frozen and slow-dried to retain all the goodness
The company says that each packet, which is 20g and mixes with water, contains two of the five-a-day recommendation for fruit and vegetable
Also coming are two new products that, like the drinks, are made from 100% organic fruits and vegetables to, again, make it easy and tasty
to eat healthily.Beyond products, Kencko is also using the new capital to develop its direct-to-consumer strategy
A big focus of that is its mobile app, which is currently in beta with early customers but will get a full launch this year, according to
Further down the line, that may include face-to-face appointments in parts of the U.S
and Canada but is available worldwide
Customers can buy the fruit drink through a $16 three-day-trial pack, or more committed packages of 20 and 60 sachets, which cost $60 and
$150, respectively.Froes became a vegan after being diagnosed with acute gastritis
previously told him that he would need to be treated with a cocktail of pills for the rest of his life.Now, with plant-based brands like
Impossible Foods and Beyond Meat booming and increased media coverage of the science and sustainability of food, Froes believes interest in
Ventures, Techstars, Max Ventures and other unnamed backers
