INSUBCONTINENT EXCLUSIVE:
Meet Dejbox, a French food delivery startup that tries to avoid busy cities in order to accommodate people who really need a new lunch
The company is a food delivery startup that designs its own meals and works with other companies to cook them, sell them and deliver
challenges more than anything else
And Dejbox has made some radical decisions that set them apart from well-known companies, such as Deliveroo, Uber Eats or even Frichti.Each
delivery person drives a truck with 100 to 150 meals
This way, they can deliver to multiple offices during one run
comes to sales, Dejbox tries to spot the most promising companies to pitch them the service
After that, multiple employees usually order from Dejbox every day
delivery staff as much as possible
combination of low customer acquisition cost, low unit economics and high lifetime value has been working well
Dejbox was only delivering 80 meals per day in the Lille area back then.The startup quickly expanded to Paris and Lyon with the same focus
on corporate headquarters in boring areas
The company launched in Bordeaux a few months later.And the company is quite transparent when it comes to metrics
Dejbox now delivers to 10,000 people every day.
