INSUBCONTINENT EXCLUSIVE:
Increasingly, however, food-focused startups like Phuture Foods have become an important focus.Whereas stateside companies like Beyond and
Impossible largely work to approximate beef, the Malaysian startup has been pioneering a plant-based pork substitute
months and then branching out into Singapore shortly after.The foodstuff is designed to mimic the taste and texture of pork, using a variety
of plants, including wheat, shiitake mushrooms and mung beans
The company has received support from Hong Kong-based angel investors, beginning with online sales, before rolling out to area supermarkets
population growth in areas like China
Price-wise, it hopes to hit a target of at or lower than that of actual pork products, which could certainly add appeal among consumers for
The company is also exploring kosher certification, along with chicken and lamb substitutes.
