INSUBCONTINENT EXCLUSIVE:
Amperity is announcing that it has raised $50 million in Series C funding.The company offers what co-founder and CEO Kabir Shahani said is
how Amperity can help businesses use their customer data more intelligently, Shahani (pictured above with his co-founder and CTO Derek
Slager) said a company with a branded credit card could start sending targeted offers based on customer activity, while a retailer could
start sending promotions targeted at online-only customers to bring them into physical stores.And just to be clear: This is only using
first-party data collected by the brand itself, not third-party data purchased from other companies
and Planet Fitness.Shahani said that when they sign up with Amperity, most of these businesses are already trying to use customer data to
data from different channels into a single profile.He also argued that while Salesforce and Adobe have announced plans to move into this
said.Amperity has now raised a total of $87 million
The new funding comes from Tiger Global Management, Goldman Sachs, Declaration Partners, Madera Technology Partners, Madrona Venture Group
