INSUBCONTINENT EXCLUSIVE:
At first glance launching a new social app may seem as sensible a startup idea as plunging headfirst into shark-infested waters
commercial shipping channels that contain our digital chatter.Whisper it: Feeds are tiring
brief time, in the gritty early years of social media, there was something akin to spontaneous, confessional reality on show online
While genuine friend chatter has moved behind the quasi-closed doors of group messaging apps, like Facebook-owned WhatsApp (or rival
Telegram).If you want to chat more freely online without being defined by your existing social graph the options are less mainstream
Telegram groups also require time and effort to track down.Also relevant in interest-based chat: Veteran forum Reddit, and game chat
watching some sports, or something like that
just ask something or discuss something with other people
So I imagine it is about small groups with the same goal, discussing the same experience, or something like that
glean from the mobile hardware
accelerometer so can tell the angle of the phone).The primary sensory input comes from the camera of course
users).Co-founder and CMO Aram Hardy (also formerly at Prisma) gives the example of the free-flowing discussion you can see unrolling in
But the plan is to keep bulking out the suggestive mix to expand what can be discovered via chat suggestions
mobile users no-strings-attached socializing free from the pressures (and limits) of existing social graphs/friend networks; as well as
being a context-savvy aid for content and event discovery, which means helping people dive into relevant discussion communities based on
shared interests and/or proximity.Of course location-based chatting is hardly a new idea
I feel there is a huge opportunity for all the companies around the world to make something based on real-time communication
and just start talking in a free way
But you can just create a chat or enter any chat within Capture and instantly be heard
It will be automatically recognized and suggested to other users who are interested in these sort of things
where the app will randomly connect you with another Capture user for a one-to-one private chat.Chat suggestions are based on an individual
the app.At the same time the user data being gathered is not used to pervasively profile uses, as is the case with ad-supported social
the next set of recommendations.Capture users are also not required to provide any personal data (beyond creating a nickname) to start
connection between people
We know these intersections, we know the queries, and the intersection of queries from different people
stuff, what are you seeing, how, what position and so on
We do not know nothing about you
launch I can report that the first wave chat suggestions are pretty rudimentary and/or random.Plus its image recognition often misfires (for
founders is that recommendations will get better as the app ingests more data and the AI (and indeed Capture staff performing manual
curation of chat suggestions) get a better handle on what people are clicking on and therefore wanting to talk with other users about.They
or design they all own or have access to
friction entry point vs typing in their directions
clicking, then improving the results and this step by step, month by month, so after three month or four month we will be better
So we need lots of machine learning, we need lots of like our hands working on this moderating stuff, replacing some stuff, renaming,
So every time during the day you open the app you receive relevant community to join
Though one nuance between them is Capture Channels let everyone comment but only admins post vs Telegram channels being a pure one-way
playbook.If you imagine it as a mash-up of existing social apps Capture could be thought of as something like a Snap-style front end atop a
Telegram-esque body yet altogether sleeker, with none of the usual social baggage and clutter
And we are not in this space
suggesting you something relevant for this life [now]
at all in Capture? Given the main premise (and promise) of the app is its ability to combine strangers with similar interests in the same
says of including private conduits alongside public chats.Given the multiple chat channels in the first release Capture does risk being a
add/remove features based on the usage feedback they get
So, basically, watch this space.All the feature creep and experimentation has delayed their launch a little though
The app had been slated to arrive in Q4 last year
Albeit, a later-than-expected launch is hardly an unusual story for a startup.Capture also of course suffers from a lack of users for people
content is only partially launched at this stage
had to watch as tech giants ruthlessly cloned the style transfer effect, reducing their novelty factor and pushing users to move on to their
So we could release the features step by step, more about engagement not more about viral growth
So our focus is doing something that can keep engagement loop, that can increase our spend time in the app, increase the usage and so on,
Free apps backed by VC will need to monetize the hoped for scale and usage at some point
So how does Capture plan to do that?The founders say they envisage the app acting as a distribution tool
And for that use case their knowing (only) the timing, location and subject of chats is plenty enough data to carry out contextual targeting
able to donate to content authors who are in turn distributing stuff to them via Capture
person is interested in and is listening to
