INSUBCONTINENT EXCLUSIVE:
ClassPass has set up yet another revenue stream, signing to a corporate wellness program partners like Facebook, Glossier, Google, Morgan
Stanley, Under Armour, Etsy, Southwest Airlines and Gatorade.The program will give employees at these companies access to the ClassPass
Flywheel Sports and CorePower Yoga
ClassPass Live product, in which it invested the resources to build out a new live broadcast studio, and rebuilt it into a library of
on-demand video workouts.The company launched ClassPass Live in 2018 with the hopes that users could workout from home within the ClassPass
CEO Fritz Lanman told TechCrunch in June that the company stopped doing live classes in April 2019 and repackaged the content into free,
on-demand video classes.According to the release, one of the issues with corporate wellness programs is that HR departments have to patch
together programs based on the regions in which their companies have offices/employees
ClassPass argues that its scale across the country, and in 17 other countries, gives it an edge with corporations that have global
workforces.Moreover, the ClassPass corporate wellness program only charges employers when employees actually use the service, and allows
employers to reward good behaviors (going to a certain number of classes per month) by offering additional credits toward ClassPass
ClassPass is the best fitness program ever created for consumers
