INSUBCONTINENT EXCLUSIVE:
Deborah EisenbergContributorDeborah Eisenberg is the founder of TechStarts PR, where she helps technology companies both big and small hone
their message and reach their audience. There comes a time for many startup companies where they either realize they need to do a nationwide
rollout, or they need to actively target buyers in the middle of the country
Francisco native who spent two decades in New York, Washington DC, and Boston before moving to Pittsburgh, I can assure you they are almost
waistlines are all varied
like that, and if you think it is, I encourage you to go to Bakersfield, the Central Valley, or Eureka sometime.In addition, just because
As you think about how to conduct your rollout, here are some things you should consider:Table of ContentsResearchAs with any market,
research is key since it informs every other aspect of the rollout
Start by looking into who your competition is.Since there are fewer VC-backed startups in middle America, and smaller companies tend to get
less press, the research may be harder
However, there are some major universities that are actively putting money into their own Entrepreneurship programs and those spinoffs often
