INSUBCONTINENT EXCLUSIVE:
Neura, a startup that helps developers see how users interact with their apps, has raised a Series B of $16 million
The round was led by returning investors Pitango Venture Capital and Liberty Technology Venture
$11 million Series A announced in 2016
The new round brings its total funding to $32 million and will be used on hiring, growing its business in the United States and the European
Union and launching new products.Neura currently has more than 30 clients in sectors including travel and hospitality, transportation and
ridesharing, health, e-commerce, food delivery and insurance
Its SDK enables developers to analyze data about how users engage with their apps and also how they use their mobile devices.For example,
menstrual cycle tracker MyDays used Neura to analyze how users respond to push notifications
It saw that when the app used notifications sent at set times of the day, more than 30% of their users received them while they were asleep
and 25% got them after they had begun their daily routines
MyDays created notifications customized to when its users are most likely to respond to them, helping it increase retention by 32%.For
years, Neura has said it prioritizes protecting the privacy of users, an issue that is now gaining more awareness among consumers thanks to
advertising, Neura does not collect any personally identifiable information (PII) or user id, and is compliant with the strictest privacy
regulations, such as GDPR
