Why Walmart’s Flipkart is betting heavily on Hindi

INSUBCONTINENT EXCLUSIVE:
Flipkart, the largest e-commerce platform in India, said Tuesday it has concluded the roll-out of a range of features to its shopping app in
what is its biggest update in recent years.Chief among these new features is access to Flipkart in Hindi language
says it is hoping that the new features, which includes a video streaming service, would help it reach the next 200 million users in
India.The major bet on Hindi, a language spoken by more than 500 million people in India, illustrates a growing push from local and
where much of the opportunity, which countless startups and companies have trumpeted to investors to successfully raise hundreds of millions
of dollars in debt and venture capital in recent years, lies in the nation.