India’s Milkbasket in talks to raise over $50M

INSUBCONTINENT EXCLUSIVE:
Milkbasket, a Gurugram-based micro-delivery startup, is in talks to close a new financing round as it looks to expand its footprints in
milk, groceries, fruits, and vegetables delivery market that has attracted the attention of many in recent months including Amazon India.The
four-year-old startup is in advanced stages of talks with private equity funds to raise more than $50 million, people familiar with the
matter told TechCrunch
The round, Series C, is likely to close within the next two months, they said
A spokesperson of Milkbasket, which has raised $26 million to date, declined to comment.Milkbasket, which operates in Bangalore, Gurugram,
Noida, and Ghaziabad, and Hyderabad, allows users to order their daily supplies until midnight and delivers it in the early morning hours
Indian newspaper Economic Times (paywalled), the startup executives said they are not trying to get items instantly to customers but focus
paperboy operate to lower delivery costs.The startup, which focused on just delivering milk in its early years, is increasingly exploring
new categories to enter, and might soon begin delivering prescribed medicine in some cities, one of the people said
locked in a fierce battle to gain market share
Many more startups are entering micro-delivery territory
delivered to them.Google-backed Dunzo is also increasingly gaining popularity and slowly expanding to more cities across India
FreshToHome, a startup that delivers meat and vegetables, recently started to offer milk delivery in select places.Last month, Amazon
launched Fresh to offer fresh fruits and vegetables in parts of Bangalore
The company is increasingly expanding its fulfilment centers across the nation to offer its customers a wider selection of items, Siddharth
Nambiar, Director of Prime Now in India, told TechCrunch in a recent interview.The foods and grocery market is growing in India
According to some estimates, it will reach $869 billion in sales in 2023, with digital-based services seen as an important vector for
growth.