INSUBCONTINENT EXCLUSIVE:
startups), with participation from Amazon (via the Alexa Fund) and Google (via its Assistant investment program).The startup today has eight
subscription ($9.99 a month or $99.99 a year)
The plan is to use the funding to continue expanding that catalog, as well as investing in deeper integrations with its new big-name
strategic investors, who themselves have longstanding and deep interests in bringing more voice services and content to the in-car
announcing a key content deal.It has teamed up with the long-running, popular game show Jeopardy to build a trivia channel for the platform,
which lets drivers test their own skills and also play against other drivers and people they know
Trebek, with a new quiz getting published every weekday for premium users.That social element of the Jeopardy game is not a coincidence
The San Francisco-based startup is founded by Zynga alums, with Vuori and his co-founders Justin Cooper and Cory Johnson also working
together at another startup called Rocket Games since leaving the social games giant and exiting that to gaming giant Penn National for up
its addressable market, which it says is 110 million drivers in North America alone.Meanwhile, adding a Jeopardy channel is building on what
Drivers are a captive audience, but one that has up to now had a relatively limited amount of entertainment created for it, focusing mainly
drivers to engage with more proactively.You might think that this sounds like a recipe for a car accident
opportunity that might come as drivers become less necessary and will need other things to occupy themselves.Longer term, the Jeopardy deal
could usher in other channels based on popular game shows
to work with Sony Pictures Television Games to bring Jeopardy, the greatest game show on the planet, to an underserved audience that
competition emerge yet from other app developers to build voice-based entertainment for drivers in the way that Drivetime has.That gives the
send text messages, make calls and access entertainment hands free
