INSUBCONTINENT EXCLUSIVE:
NextRoll Platform Services.Gabriner became CEO of AdRoll in November 2017, and he said the rebrand has been in the works for a while now
When the company launched the RollWorks product last year, both business units continued to operate under The AdRoll Group umbrella, but
firmly planted on its own two feet
It makes a ton of sense for us to move onto the NextRoll brand
allowing businesses to bring these capabilities into other ad products, or to resell them as part of their own platforms.The initial
offerings are Channels-as-a-Service, which allows businesses to extend their marketing to new channels, and Audiences-as-a-Service, which
have an easier time using them
