INSUBCONTINENT EXCLUSIVE:
Goop is cashing in on pseudoscience and, in the process, giving natural health practices a bad name
their services and share knowledge
The startup has also collected information to construct a research-backed guide to holistic health, something the team believes has been
missing from the natural health sector.Berlincourt and Kensh? co-founder Danny Steiner, who previously worked at NBC Universal, Conde Nast
and Hulu before pivoting to health and wellness, have raised $1.3 million in seed funding from Crosscut, a Los Angeles-based venture capital
firm, and Female Founders Fund
trillion market in 2017, according to The Global Wellness Institute, as subcategories like personalized medicine, healthy eating and
fitness/mind-body accelerate growth.Kensh?, nestled in the personalized and complementary medicine category, says it ensures all of the care
providers featured on its platform are 100% validated
Before being allowed to list their services, providers complete a background check and their provider credentials are verified
Kensh? then affirms the providers use research-backed methods and that they have vetted peer references and clients who can provide positive
care practices because they can be untested or dependent on unscientific principles
Additionally, holistic care often forces patients to pay out-of-pocket
