The direct to consumer department store Neighborhood Goods has raised $11 million

INSUBCONTINENT EXCLUSIVE:
Stadium Goods, has new cash to expand its storefront for e-commerce juggernauts.The company has raised $11 million in a new round of
financing led by Global Founders Capital, with participation from previous investors Forerunner Ventures, Serena Ventures, NextGen Venture
Partners, Allen Exploration, Capital Factory and others.The Dallas-based startup has raised $25.5 million to date and is expanding into a
executive and co-founder Matt Alexander.The Neighborhood Goods concept, providing a brick and mortar outlet for online brands, is one that
dovetails nicely with backers like Global Founders Capital and Forerunner Ventures, which are both longtime investors in direct to consumer
collections and the option for physical, in-store pickup of digital orders
Neighborhood Goods also said it will begin offering an analytics back-end for brand partners to provide data on activations and branded