INSUBCONTINENT EXCLUSIVE:
Instagram shoppable tags are about to pop up in Stories
The company started testing the feature back in 2016 with a limited set of 20 partners
Since then it been a hit, expanding broadly to regular brand posts in the feed
Starting today, hitting a little shopping bag sticker in a Story will lead you to more details on the cute and/or dope thing that caught
your eye and how to score it.
It a simple addition, but given the success of Stories it a potent one for brands that drive sales on the
platform.
&With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love,& Instagram said
in a press release.
&In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they&re interested in,
get an insider view of products they like, and find out about new products that are relevant to them.&
As a longtime daily Instagram user, I
used to be skeptical that people really engaged with brands like this and not just their friends or dogs they know
Now, after seeing my fiancée considerable #engagement around makeup brands running wildly popular accounts, Stories and all, I get it
Well, I don&t get it, but I get that some people get it and that the often vast and expertly crafted brand Stories are a logical evolution
for a platform trying to get more users buying more stuff in the product categories that call to them.
