INSUBCONTINENT EXCLUSIVE:
Replica, the data-gathering tool created within Sidewalk Labs that maps the movement of people in cities, is now a company.The newly formed
company, which is headed by Nick Bowden, also announced Thursday it has raised $11 million in a Series A funding round from investors
engineering office in San Francisco, plans to launch in several new regions
Replica is already working with Kansas City, Portland, Chicago and Sacramento, with more cities to come this year.The Replica tool, which
Early work focused on meeting with public agencies throughout the world to learn more about the data, processes and other tools they
link and interdependence between transportation and land use
The upshot is an incomplete picture of how people move within cities, leaving public agencies ill-equipped to make decisions about how land
tool uses de-identified mobile location data to give public agencies a comprehensive portrait of how, when and why people travel
Movement models are matched to a synthetic population, which has been created using samples of census demographic data to create a broad new
data set that is statistically representative of the actual population
The result, Bowden says, is a model that is both privacy-sensitive and extremely useful for public agencies.Bowden tried to quell privacy
