INSUBCONTINENT EXCLUSIVE:
Julian ShapiroContributor
Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing
We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow,
Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.You can participate in our community by
This is the first of a new series of articles on startup growth tactics in 2019 for Extra Crunch
You can send an email to your newsletter subscribers, but how do you reach the 20%+ who unsubscribed? Most people mistakenly consider this
audience to be a lost cause.Create a custom audience of all newsletter unsubscribers on Facebook.Run ads announcing the new feature to that
effectively working with influencersBased on insights from Barron Caster of Rev.Create a referral system for influencers: Influencers who
sign up others get a % of their sales or signups
This makes a mini-pyramid structure and turns your influencers into a salesforce
Find these people.Get everything you can out of an engagement (e.g
permission to use them as a testimonial for emails, social proof, etc.).Working with influencers is a relationship-building game:
Actually
go to conferences to meet influencers.Treat influencers like royalty
Surprise them with gifts like flowers/donuts
$100 to send a gift can pay hefty dividends if they like your brand more and share that with their followers.Give influencers a tangible
benefit to share with their followers
They care about their followers and want to beneficially incentivize them to click on their link and buy with them.More tips for working
with influencersBased on insights from Cezar Grigore of Tremo Books.Geo rollouts: Your ROI increases when a bunch of influencers in the same
category / region share your product within an interval of 2-4 weeks
It gives the impression that everyone is talking about your product.Initially focus on influencers with 10-150k audiences
There are enough influencers in this range willing to work in exchange for a free product
Most may not be producing results, but some work well, bringing in 50-200 customers within 24 hours
deals with bigger influencers (100k-2M)
Only about 5-10% of bigger influencers are willing to work on an affiliate basis (e.g
conversions (even by 50%)
Just be diligent about ensuring your marketing links all have UTM tags
Depending on who your audience is, ad blockers can either be a huge problem or a non-problem
Not much of a problem there.However, on desktop, up to ~75% of millennial gamers and techies may have it installed.In contrast, on desktop,
maybe only 25% of middle-aged Americans outside of tech hub cities may have it installed.These are hand-wavy numbers
