INSUBCONTINENT EXCLUSIVE:
Julian ShapiroContributor
Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing
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See past growth reports here and here.Without further ado, onto the advice.Based on insights from Nick Selman, Fletcher Richman of Halp, and
Wes Wagner.First, a few obvious pieces of advice for avoiding low open rates:
Avoid spam filters by avoiding keywords commonly used in spam
emails.Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend
mailing, how can you get the remaining 40% to open and read it too?
First, wait 2 weeks to give everyone a chance to open the initial
The goal here is to resuscitate these people
You have two options for doing so:(1) Duplicate the initial email then selectively re-send it to non-openers
This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking
De-enriching the email in this way can help bypass spam filters and the Promotions tab.(2) Alternatively, export your list of non-openers to
a third-party email tool like Mailshake (or Mixmax).
First, connect Mailshake to a new Gmail account on your company domain.Next, configure
Mailshake to automatically dole out small batches of emails on a daily schedule
to get opened than emails sent through Mailchimp
Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions
