INSUBCONTINENT EXCLUSIVE:
Automated check-out systems in supermarkets, where cashiers are replaced by barcode-readers and touchscreen interfaces for taking payments,
have become a commonplace fixture in many parts of the world
raised funding to continue developing its product and help it connect with grocery retailers that have seen the advances of Amazon Go and
also want to get in on the AI action without getting involved with Amazon itself.Trigo, a computer vision startup out of Tel Aviv that is
building check-out-free grocery purchasing systems specifically targeted at large supermarkets, has picked up a Series A round of $22
The funding is being led by Red Dot Capital, with previous Vertex Ventures Israel and Hetz Ventures also participating
This round brings the total raised by Trigo to $29 million.The company is not disclosing its valuation, but says that it has a number of
deals in place already with grocery chains, including an unspecified European chain and Shufersal, the largest grocer in Israel.Shufersal
that are 5,000 square feet, or twice the size of a typical Amazon Go store
monitor shoppers and record what they are placing into their baskets
We are very much committed to helping brick and mortar stores return to the time of a few decades ago, when it was fun to go to the
specific company that might potentially compete with the retailers that it is targeting, and the product can be implemented to work with
because other grocery retailers would want to get on board, and even if Amazon did roll Go out as its own service, and a service used by
other retailers, there will be others who will never work with it, presenting a market opportunity to his startup.If the endgame is bringing
the time spent in the check-out phase down to zero, there are other startups working on alternative ways to reach that
take note of items and add them to your shopping bill
cameras.Interestingly, at a time when patents form one of the key ways that a company defends its intellectual property, Trigo is taking
building further technology to bring grocery stores into the twenty-first century
Trigo presents one route to getting there, making it as much a coveted company for grocery businesses as it is for the companies that
