INSUBCONTINENT EXCLUSIVE:
GoCardless, the London fintech that aims to become the one-stop shop globally for businesses that want to let customers pay via recurring
bank payments, has launched a U.S
product supports debit payments on the ACH (Automated Clearing House) network
This means that businesses can use the GoCardless platform to offer U.S
consumers the option to pay by recurring bank payments, as an alternative to a credit card, for example
Likewise, companies can use GoCardless for debit payments for B2B transactions, such as relating to SaaS subscriptions, invoices or
installments.It is the B2B use case where GoCardless thinks there is the biggest opportunity for recurring payments, since, unlike in the
U.K., for example, the biggest competitor would be writing cheques
This includes things like due dates, and whether or not a payment was successful or failed and why.The addition of ACH debit means that
company is no stranger to the West coast of America
In its formative years, the U.K
startup went through Silicon Valley accelerator Y Combinator, where it initially struggled to find product-market fit before successfully
pivoting to recurring payments.If you happen to bump into GoCardless CEO Hiroki Takeuchi, ask him about the time he and his co-founders
customers, lest they have nothing to show at YC Demo Day.Now backed by the likes of Google Ventures, Salesforce and Accel, amongst others,
the company has come a long way since then.
