Normative closes a $2.1M seed to help companies automate carbon reporting

INSUBCONTINENT EXCLUSIVE:
has picked up $2.1 million in seed funding.Backing the Stockholm-based company is ByFounders, with participation from Soundcloud co-founder
It then automatically calculates carbon usage and emissions for reporting purposes, which is traditionally a time consuming and costly
process
Sweden put together
that the first step to mitigating climate change is for companies to measure their climate impact, but only around 5,000 companies of an
estimated 200 million companies are thought to measure sustainability at all
To make matters worse, even when carbon emissions are measured, companies typically only include emissions that are easy to track, such as
electricity and car fuel consumption, which is estimated to be less than 10% of total company emissions
Missing in much of the data is supply chain emissions, transport, travel, and the production of goods and services.Which, of course, is
product, service and activity, by reading data directly from their existing business systems e.g
With movements like Extinction Rebellion and a regulatory, shareholder and consumer push for companies to improve their environmental
footprint, carbon reporting is becoming more mandatory
time and money
Recently many large investors have signed the UN PRI, saying that they will look at sustainability data and comprehensive reporting when