INSUBCONTINENT EXCLUSIVE:
Here are three strategies to consider when implementing influencers into your growth marketing plans.
Kamiu Lee is CEO at Activate, an
influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across
social media at scale. For new brands, growing awareness and gaining the trust and credibility of consumers are two of the most important
yet challenging marketing objectives
attention at their fingertips
to tap into niche communities and offer superior engagement rates.Surveying over 110 brand marketers, PR professionals, social media
managers and agency executives, we found that 64 percent of marketers are choosing to utilize micro-influencers very often, as opposed to
larger creators, mega influencers and celebrities
We also found that more than 44 percent of marketers are repurposing influencer-created content following a sponsorship, a practice that
extends the ROI of an influencer campaign and can help startups attain valuable visual assets for future marketing use.While mega-influencer
content rights are often negotiated to steep rates, those of smaller tier influencers are more affordable, as the influencers themselves
influencer casting strategies to drive targeted impact
