Vistara, SpiceJet, IndiGo Expand Horizons To Escape Airfare War At Home

INSUBCONTINENT EXCLUSIVE:
SpiceJet is the only listed Indian airline to post a profit for the last 13 quarters consecutively.
Airlines are turning to the international market in search of better returns as the
intensifying fight for a bigger share of the world's fastest growing domestic market - where price is king - drives down profits
While global airlines' profits have been strong since 2015 - though with wide regional variations air carriers are struggling to remain
profitable, despite filling nearly 90 percent of their seats and benefiting from a more than doubling of domestic passenger numbers over the
last four years."It is an incredibly tough domestic market, very price sensitive," said Stephen Barnes, chief financial officer of Singapore
Airlines, which operates Vistara, in a joint venture with the Tata Group
"Commanding a premium for a premium product is hard to do
From our perspective we invested in order to see the business grow internationally
If you look at the results of Indian airlines their performance is better internationally."Promotions such as $50 one-way tickets on the
two-hour flight from Mumbai to Delhi are easy to find and, with airlines expected to take delivery of more than 500 aircraft over the next
five years, pressure on fares and profits is increasing
India is one of the cheapest domestic airline markets in the world, with an average fare of 13 cents per kilometre flown, according to data
from travel firm Rome2Rio, less than half the 27 cents per km average in China and the United States.Airlines including Vistara, SpiceJet
Ltd and InterGlobe Aviation Ltd's IndiGo are in talks to buy or lease widebody aircraft as they firm up international growth plans to boost
profitability.There is huge potential for international travel from India, where the domestic aviation market has grown about 20 percent
annually in recent years.Only 0.3 percent of the 1.3 billion population currently travel abroad for a holiday every year, a fraction of the
estimated 100 million Indians who could potentially afford to do so, according to an analysis of household income by aviation consultancy,
CAPA.The international market is dominated by foreign carriers but the market share of Indian airlines including Air India and Jet Airways
has been climbing, helped by policies that limit access by foreign carriers, and reached about 38 percent in 2017, up from 31 percent a
decade earlier.Foreign airlines such as Emirates and Hong Kong's Cathay Pacific Airways have reached the limit of flights into India allowed
under bilateral agreements and New Delhi has not extended additional rights, creating an opening for domestic carriers to grow, said Binit
Somaia, director for South Asia at CAPA."Demand is there, income levels are rising and people want to travel internationally," he said.Jet
Airways is considering launching new flights from Mumbai to Sydney, two sources with knowledge of the matter said, while Vistara is planning
to order six Boeing Co 787 aircraft and will expand its narrowbody fleet of Airbus A320neos as it starts international flights, sources have
said.A Jet Airways spokesman said the airline "continuously reviews its fleet and network plan to realise greater synergy with its business
strategy."In the domestic market, which provides crucial connections for international flights, airlines have been jockeying for position at
a time when one-time leader Air India has been losing market share to rivals with far lower costs, such as IndiGo.The Indian government last
month failed to attract a single bidder by the deadline for its 76 percent stake sale in the loss-making national carrier.Revenue per
available seat kilometre, a measure combining airfares and seats filled, has been falling at Indian airlines due to stiff competition at a
time when the oil price has risen nearly 50 percent in the last year.IndiGo last month reported a steep fall in quarterly profit due to
higher fuel prices and continued pressure on yields, a proxy for airfares.IndiGo has lifted the proportion of its capacity dedicated to
international flights to 15 percent, from 11 percent, in the last year and is seeking regulatory approvals needed to operate long-haul
flights, Rahul Bhatia, the company's chairman, said during an analyst call.SpiceJet is the only listed Indian airline to post a profit for
the last 13 quarters consecutively.Analysts say it has achieved this by maximising its aircraft utilisation and also flying less competitive
routes where it can have a better control over fares, helping protect yields.Even so, it plans to expand its international flights as it
starts taking delivery of its Boeing 737 MAX aircraft from August
The planes, which have a range of six hours and can reach destinations such as Singapore, Hong Kong and Bangkok, will mainly be deployed on
international routes.Infrastructure constraints at major Indian airports like Mumbai and Delhi, where daytime slots are hard to get, also
make going international a better option as airlines can utilise night-time slots, a SpiceJet official told Reuters."International is the