INSUBCONTINENT EXCLUSIVE:
BetterCloud started out as a way to add a missing operations layer on top of Google G Suite
Later it added support for other SaaS tools, and last year it built an API, so developers could build integrations on top of BetterCloud
Today, it announced a new Integration Center, a place where users can build and share integrations with the community.
Last year API
announcement was really aimed at developers building integrations for a particular company
Today announcement is about sharing connectors and having a central place to exchange them, says BetterCloud chief product officer, Jim
Brennan.
We&re launching the new BetterCloud Integration Center, which is a single place for users to discover, install and configure any
Those integrations can be built by us, or now they can also be the integrations built by the community, because our users now have the
ability to share anything they&ve built using that API [we announced last year],& Brennan explained.
In addition to having a place to
exchange the integrations, the company has tried to make it easier to build them by offering step-by-step approach for those who need it,
while leaving power users to use the API
Brennan says that original API involves more intensive developer knowledge, while also requiring you to go to a separate developer portal
The new experience is not only simpler, it also integrated right inside BetterCloud.
To show how these integrations work, the company is
including 32 integrations out of the box with today announcement to such popular services as Zoom, Atlassian, GitHub, PagerDuty, Intercom,
AWS, Tableau, Duo, Splunk and Datadog.
BetterCloud was founded in 2011
It has raised almost $107 million, according to Crunchbase data
Its most recent round was a $60 million Series E led by Bain Capital Ventures in 2018.
BetterCloud can now manage any SaaS application
