Echo Glow is a $30 Alexa-powered glowing sphere

INSUBCONTINENT EXCLUSIVE:
Out of all of the hardware announced so far at this morning big Amazon event, the Echo Glow is perhaps the oddest entry
It a $30 colorful glowing sphere
Why? Because Amazon said so
Tapping the top of the device will cycle through a number of different colors
It can blink
It has a campfire mode. Beyond that, I&m a little at a loss to explain why the thing needs to exist
But, then, this is the company that introduced an Alexa-powered Big Mouth Billy Bass
At this point, the Amazon team seem more intent on demonstrating all of the different products that can work with the Alexa ecosystem —
even those that aren''t particularly useful. Anyway, here it is
It exists
And you can preorder it today for $30
Once it arrives, let me know if you figure out what it for.