There’s method to Amazon’s hardware madness

INSUBCONTINENT EXCLUSIVE:
Wait, smart glasses? Smart night light? Smart ring?Sounds dumb
Amazon seemed to go nuts with its announcement of new hardware products on Wednesday.The company also announced a high-end smart speaker,
earbuds, a smart oven, an updated Echo Dot with a clock, a new regular Echo, a lower-priced Echo Flex, a higher-priced Echo Studio, an
updated Echo Show 8 and even an Echo Glow smart lamp for kids
It even launched a pet tracker called Fetch, and a long-range, low-power networking technology called Sidewalk to go with it — 15 new
products in all.Remember when Amazon was an online bookstore?The glue that holds together most of these disparate products, of course, is
Alexa, Amazon voice assistant.