INSUBCONTINENT EXCLUSIVE:
Samsung this morning confirmed with Reuters that it has shuttered handset production in China
The move comes as the company continues to struggle in the world No
As we noted in a deeper dive into China smartphone sales back in August, the Korean hardware giant has struggled to maintain a market share
It not alone, of course; Apple, too, has faced an uphill effort to crack the market, which is dominated by homegrown names, including
Huawei, Vivo, Oppo and Xiaomi.
Sales have been driven by a combination of pricing and, in the case of embattled Huawei, patriotic purchasing
decisions.
Samsung has slowly phased out production in the country over the past year, suspending operations in some plants, before
ultimately pulling the plug altogether
The news follows a similar move by Sony
Apple, meanwhile, is maintaining its production in the country for now.
More recently, Samsung has looked to others countries, including
India and Vietnam, which have undercut China production costs
The company will, however, continue selling phones in China, even as it eyes other cheaper locations for manufacturing
