INSUBCONTINENT EXCLUSIVE:
Instagram has finally turned Throwback Thursday into an official feature
It part of the new Instagram &Create& mode that launches today in Stories, bringing the app beyond the camera
Create makes Instagram a more omni-purpose social network with the flexibility to adapt to a broader range of content formats.
For now, the
highlight of Create is the &On This Day& option that shows a random feed post you shared on the same calendar date in the past
Tap the dice button to view a different On This Day post, and once you find one you prefer, you can share it to Stories as an embedded post
people can open.
The launch could make it easy for users to convert their old impermanent content into fresh ephemeral content
That could be especially helpful because not everyone does something Stories-worthy every day
And given how many #TBT throwbacks get shared already, there clearly demand for sharing nostalgia with new commentary.
When asked about
Create mode, an Instagram spokesperson told me, ''this new mode helps you combine interactive stickers, drawings and text without needing a
On This Day suggests memories and lets you share them via Direct and Stories.& It&d sure be nice if embedded On This Day video posts played
inside of Stories, but for now you have to tap to open them on their own page.
Instagram actually launched a different way to share
throwbacks, called &Memories,& early this year
But most users didn''t know about it because it was tucked in the Profile -> Three-Line ‘Hamburger& Sidebar -> Archive option used to for
Highlighting or Restoring expired Stories or post you&d hidden.
Now On This Day is much more accessible as part of the new Create Mode
inside the Stories composer, which replaces Type mode with more options for sharing without your camera than just posting text
You can access it by swiping right at the bottom of the screen from the Stories camera, instead of left to other options like Boomerang
Create lets you use features otherwise added as Stickers atop photos and videos, but on their own with new suggestions of what to
share:
-Countdown timer with suggestions for &The Weekend,& &Quittin& Time,& and &School Out
-Quiz with suggestions including &What my
biggest fear?& and &Only one of these is true& (The Quiz sticker already had suggestions)
-Poll with suggestions including &Sweet or
savory?& and &Better first date: dinner or movie?
-Question with suggestions including &If you had 3 wishes…& and &Any hidden
talents?
Instagram is also offering a new version ofits Giphy -powered GIFs feature inside Create
It lets you search for a GIF and see it tiled three times vertically as the background of your Create post, rather than laid on
top.
Through all these features, Create lets people generate new things to share even if they&re laying in bed or stuck somewhere
As Instagram grows internationally to more users with lower-quality phones, and replaces Facebook for many people, the ability to share
text and other stuff without having to use their camera could increase people posting
Between the Camera shutter modes and room for more sharing styles in Create, Instagram can encompass most any content.
As of today,
Instagram is about more than photos and videos
